If we have to use the category buzzwords the industry keeps inventing, the Juice is a "downcountry" or "trail" bike. We describe it as a fun bike that is very comfortable on single track, flowy trails and general backwood exploring. Its longish wheelbase also makes it a stable platform for bikepacking.
The latest version features tough IRD Broski Sliding Dropouts that allow you to go single-speed or geared or even run hub gears and alter ride characteristics slightly by adjust the chainstay length. A modified chainstay allows fitting even some double cranks with "plus size" 27.5 x 2.8" wide tires without needing to invest in Boost parts.
Additionally the Juice is belt-drive ready.